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[cobalt-users] Why did Cobalt use custom Hardware?



Why did Cobalt use custom hardware on the RAQs?  I keep reading about the
hardware and ROM issues, it would have been so much cheaper to use white box
servers.

I can only come up with two reasons.
1.Create an image, make it seem more than just software.  Create a
dependancy on Cobalt.
2.They had the money and thought they could mass produce enough to make it
worth their while.

Call me crazy,
Matt